Sales Pipeline Management System
for Sales teams in a Media Broadcasting company
A Media Broadcasting conglomerate wanted a solution to organize their Sales Pipeline, such that they could monetize their Ad Inventories most effectively.
The solution was expected to have provisions to seamlessly manage their complex hierarchy as part of Approval Workflow. Also, provide real-time pricing inputs from an ever-expansive database of TRP ratings.
About the Project
- A product to provide insights for the Sales team to better monetize inventory of Television Advertising.
- Targeted at improving sales efficiency and helping in reducing turnaround time at proposal stage.
ZineMind's Value-Add
- Architecture and Design of the expansive product was built from scratch.
- Implemented Custom reporting framework and dynamic Dashboards.
- High volume data integration with external systems.
- Made the solution completely customizable as per each end consumer behavior.
Customer’s Benefit
- Accelerated migration to a newer technology.
- On demand scaling of resources to meet the increasing scope of the business requirements
- Obtained an expansive, flagship product in the media industry within 8 months of project start date.
Technologies used
